Newsflash/ We are entering Dubai

Angels or Devils Launches in Dubai: From Leeds Beginnings to a Global Vision

We’re thrilled to announce the next bold step for Angels or Devils: we’re officially setting up in Dubai.

The brand began its journey in Leeds back in 2004, quickly gaining attention for its unique blend of confidence, seduction, and duality. It was always more than just a name; it was a concept that captured the complexity of modern femininity: soft yet powerful, elegant yet daring.

In 2022, we proudly took over the site with a fresh perspective and a clear mission to elevate, modernise, and expand Angels or Devils while staying true to the spirit that made it iconic. Since then, we’ve grown our reach, refined the experience, and laid the groundwork for exciting new ventures.

Dubai has long been on our radar. Not only does it embody the energy, ambition, and sophistication that align with our brand, but we have also noticed something that makes the connection even more natural: several of our trusted Leeds-based girls frequently travel to Dubai, and the demand there has been steadily growing. It wasn’t just a business opportunity; it was already a part of our community’s lifestyle.

That’s why bringing Angels or Devils to Dubai feels less like an expansion and more like a reunion.

Our Dubai launch is designed specifically for the bold, empowered Dubai ladies who aren’t afraid to explore every side of who they are, the angel and the devil, the dreamer and the doer. With our team now in place on the ground, we’re creating a bespoke experience that reflects the glamour of the city while honouring the rebellious spirit of our brand.

Ready to discover what’s coming? View our ladies in Dubai

From humble beginnings in Leeds to a striking new presence in the UAE, this is just the start of the next chapter. Whether you’re an angel, a devil, or a bit of both, welcome to our world.